Make your own Waves
08 December 2014
As the doors are opened on our Advent Calendars, the team at Coachworks have started casting their eyes over the past year and once again, in another record year for the industry, we can see that many of us have been riding on the wave of new car sales growth and have missed many opportunities elsewhere.
A marathon, not a sprint
05 December 2014
Whilst many have tried to create a selling philosophy in aftersales, most are still in the starting blocks, and those that have started the race don’t realise that they are in a marathon that will take them at least 5 years to make it cultural.
Plans are Worthless
04 December 2014
This is traditionally the time of year when businesses complete their budget or financial plan for next year. Most businesses complete their plan, send their budgets to the Manufacturers and then put them into their accounting system ready for January. But are your plans any use, or are they just worthless?
Are you attractive?
03 December 2014
As the Economy continues to improve, employees are starting to be mobilised. Those who have been reluctant to change employers during the recession are starting to look around for companies offering better prospects; and candidates are now considering the company’s attraction as an employer as much as the job or role.
Offline and On-site
06 October 2014
According to JD Power, in 2005, the average car buyer visited 4.5 dealers before buying a car. The key to success back then was to ensure that your dealership was the one they remembered and went back to. Now, the average buyer visits just 1.4 dealers and is “transaction ready” when they arrive on site. The key now is to make sure that yours is the first showroom they visit. So just how is this achieved?
Superman or Superficial?
02 October 2014
In recent years, just about every retail group of a significant size has formed their own training department or academy, but is the impact they bring effective, when in-house trainers are expected to be all things to all men?