Dealers face September bonus shortfall as WLTP creates stock shortages

04 September 2018

Dealers face September bonus shortfall as WLTP creates stock shortages

Dealers face September bonus shortfall as WLTP creates stock shortages

24 August 2018 Dealers are set to miss out on third quarter manufacturer performance bonuses as a result of stock shortages caused by the implementation of the new WLTP (Worldwide Harmonised Light Vehicle Test Procedure) rules on 1 September, warns Coachworks Consulting.
The introduction of WLTP at the beginning of the 68-plate change month has created a shortage of vehicles in some franchises where manufacturers are struggling to deliver revised type-approved engines in time for September.
“We are hearing of car brands who will not have some new models available to sell in September, so the introduction of WLTP will undoubtedly hit some dealers’ bottom lines,” said Karl Davis, Coachworks’ Consulting’s managing director.
“Any shortfall in new car sales during September is going to make some dealer targets difficult, if not impossible, to achieve and could pull down Q3 profitability.
“Manufacturers are desperately trying to get new cars type-approved under WLTP and into showrooms, so the problem could wash itself through by the end of Q4. But, if the stock shortages continue then some customers might take themselves out of the market until next year.”
The move has already prompted some franchised dealers to self-register cars not expected to be type-approved in time and sell them as nearly-new or used as WLTP compliancy only applies to new cars registered from 1 September.
“Switched on dealers have spent August finding homes for these cars by making sure they are keenly priced and using any additional manufacturer support they have by switching Personal Contract Purchase and Personal Contract Hire customers early.
“Dealers need to trade out of these vehicles but in an orderly manner; the last thing they want is to be holding onto them for any length of time.”
 

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