The move will see Coachworks Consulting raise its industry profile through regular thought leadership based commentary and advisory pieces focusing on best practices in the car retailing sector.
Curtis Hutchinson Communications is headed up by Curtis Hutchinson, the former editor of Motor Trader and a B2B automotive journalist for over 20 years.
Commenting on the appointment, Coachworks Consulting's managing director Karl Davis said: "As a highly respected industry figure, Curtis brings a lot of experience to the table and we here at Coachworks Consulting are delighted to welcome him to the team.
"We've developed a PR plan which will see us addressing key industry issues over the coming months. We will also have the opportunity to share the best practice solutions which we know are boosting the bottom lines of car retailers across the UK."
Curtis Hutchinson said: "I'm delighted to be working with Karl and the team at Coachworks Consulting, a company I have known and admired for many years for the excellent reputation it has amongst the many car retailers and OEMs who have benefitted from its specialist consultancy services."