How important do you think the Motor Trader Awards are to our industry?
I think the Motor Trader Awards are hugely important for us; they raise the level of professionalism industry wide, they help develop the employer brand, and they recognise a job well done.
Tell us your thoughts on the greatest challenges you feel the automotive industry faces.
The three greatest challenges I see the industry facing are:
What is your overall impression of this years’ nominations?
There was both a higher number of entries and an even higher calibre of submissions from last year, which lead to some very difficult decisions for the judging panel. In several categories, the Winners and those awarded Highly Commended were incredibly close.
How many years have you been invited to judge the Motor Trader Awards, and why is it special for you to be invited year after year?
This is the 3rd year I’ve been invited to judge the awards, which does feel special, because having received a comfortable lifestyle from the industry for the last 35 years, it’s nice to be able to give a bit back.
What decision criteria do you apply to find a winner from the short-listed nominees?
I look at how well submissions satisfy the category criteria along with the evidence that supports each submission. The human aspect they put in their submission is also really valued.
What, in your opinion, makes an outstanding nomination?
When 3rd parties, and by that I mean customers and suppliers, feel compelled to proactively and willingly speak up in support of the submission. That speaks volumes.
What you would you say to anyone thinking of submitting an entry for next year?
I would encourage everyone to look at the categories very carefully, if it’s the first time they’re considering submitting, really go for the one category they can most closely deliver upon. For those companies who have enjoyed success at the Awards in past years, keep submitting and concentrating on the top 3 categories they deliver on.
Is there an award that is particularly close to your heart, and why?
There are two awards I particularly enjoy: Employer of the Year Award - because it’s closest to our hearts, the Coachworks team are passionate about helping our clients improve their employer brand, and Most Improved Dealership Awards – because that’s our day job.
We’re a business improvement consultancy who are privileged to work with such great brands.