Articles from: October, 2014

Offline and On-site

06 October 2014

According to JD Power, in 2005, the average car buyer visited 4.5 dealers before buying a car. The key to success back then was to ensure that your dealership was the one they remembered and went back to. Now, the average buyer visits just 1.4 dealers and is “transaction ready” when they arrive on site. The key now is to make sure that yours is the first showroom they visit. So just how is this achieved?

Superman or Superficial?

02 October 2014

In recent years, just about every retail group of a significant size has formed their own training department or academy, but is the impact they bring effective, when in-house trainers are expected to be all things to all men?