About Coachworks

A quick hello from

Karl Davis, Coachworks MD

About coachworks consultingThe UK's most proactive motor industry business improvers

Coachworks Consulting are industry leaders at generating measurable and sustainable business performance improvement in the automotive industry


Karl has over 35 years of experience within the Automotive Industry, both as a successful retailer with Volvo, Rolls Royce and Bentley, and with manufacturer’s Volvo and Lexus in the UK and abroad.  He founded Coachworks Consulting Limited in 2002, where he leads a team of professionals to improve the performance of motor manufacturers and motor retail clients across sales, aftersales and leadership disciplines.

As a widely-respected figure, with an ever-growing reputation, it’s not surprising Karl’s opinions are published in the trade press, shared on the conference stage or relied upon as a judge for industry awards. 

When not leading the Coachworks team or supporting clients, Karl enjoys country life with his wife and daughter, spending weekends on his farm in the beautiful countryside of Derbyshire, England.


Adrian has the responsibility for continuing to build Coachworks’ exemplary reputation of helping retailers and manufacturers improve their performance.

Holding a successful career in banking for 13 years, Adrian switched to the motor industry in the mid-nineties, representing brands such as Audi and Toyota. A decision to apply his experience in the consulting arena led him to join Coachworks as a Consultant in 2010, where he was promoted to the position of Senior Consultant a year later and to Account Director after a further 4 years.

In July 2016 Adrian received IMI Accredited Assessor in Automotive Management recognition, enabling him to accurately assess individuals on their levels of competence in order to ascertain their current level of skills and ability.


Our Management Consultants are a team of deeply experienced motor retailers, manufacturers and automotive consultants majoring across sales, aftersales and leadership disciplines who support the Coachworks’ Directors in bespoke programme design and workshop delivery.

Contracting our Consultants on a per-programme basis, allows us the ability to extend the capabilities and knowledge of our in-house team on an as-needed basis, and deliver the best possible and most cost-effective pricing to our clients.


Our stable and growing office team cover all aspects of business support, business development and administration functions to ensure the smooth running of our client programmes and the day to day running of the Coachworks office.